2015 Engagement Marketing Target Market 
Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
Inside Retail
JULY 4, 2023
Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.
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Retailing Insight
MAY 2, 2024
M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.
Greater Group
AUGUST 27, 2019
How to capture the Millennial market? • Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? IN THIS ARTICLE. •
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