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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. Influencer marketing is the practice of working with influential people to promote brands, products, or services.

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Battle of the superapps: GoTo vs Sea in Indonesia

Inside Retail

1 position in the hearts, minds, and wallets of Indonesia’s consumers. Currently, GoTo, which is the entity formed from the May 2021 merger of Tokopedia and Gojek, is believed to be the market leader in Indonesia across all three services, but Sea has made significant inroads. Online food delivery: dead heat on a major battleground.

Marketing 130
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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Digital platforms that specialise in gathering coupon codes and cashback offers have become a popular way for retailers to reach new and existing customers as the online space has become more crowded and traditional forms of advertising have become more costly in recent years. . “We Sasi exited the business in 2015.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

World Design Organization is promoting the profession of industrial design and its impact on our quality of life. a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains.

Design 98
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Zero Miles: Superlocal maps local production around the world

Design Wanted

We met Andrea de Chirico who created Superlocal, a highly localised form of production where objects become a direct representation of their immediate surroundings. The aim is to build a stronger bond between consumers and manufacturers , the byproduct of which will be more sustainable production. Exploring ??sustainable,

Design 98
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SMILE if you enjoy everyday design – Interview with Robert Bronwasser

Design Wanted

This agency formed the basis for SMOOL, the design studio I founded in 2002. In 2015 I decided to start working under my own name , to increase the emphasis on his personal philosophy and signature style and moved to a spacious new studio in North Amsterdam. That is why I like to design consumer products and furniture.

Design 98
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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

Essentially, Millennials are much more likely to invest in a product or service when they see a person with ‘Instagram-credibility’ promoting a certain brand. Digital means such as beacon technology allowing controlled interaction and sharable information can be very useful in achieving personalisation for customers. SHAREABLE EXPERIENCE.

Design 52