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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

In the heart of Hong Kong, where the bustling finance world meets the city’s rich tapestry of artistic expression, Lululemon’s flagship store at IFC mall stands as a testament to the brand’s evolution since it opened its doors in 2015. million in 2021 to US$247.48 million by 2028, reflecting a CAGR of 10.5

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Retail appointments of the week

Inside Retail

Virgil Abloh, artistic director at LVMH, Louis Vuitton and Off White, died on the weekend. In 2013, he founded Off White, and he became the men’s artistic director of Louis Vuitton in 2018. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

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Yoox Net-a-Porter’s APAC GM talks tech, loyalty and luxury spending

Inside Retail

All this work is helping to deliver progress against YNAP’s sustainability strategy, Infinity, which aims to contribute to a more sustainable, circular, and inclusive fashion system through to 2030. IR: YNAP is a European company, can you tell me how it has localised its offering for the APAC market?

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Marketing, art or design? Crafting deep experiences with 1kg studio

Design Wanted

They deliver timeless weight for a fast-paced interconnected generation, by merging boundaries between creativity, communication strategies and product activations. The post Marketing, art or design? From online experiences to spatial installations, 1kg is adding a valued layer to the creative world. How did the journey for 1kg begin?

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Bath beers and blowdries: The next level of hybrid retail

Inside Retail

launched in 2015, is a combination of salon and bar where visitors can have a blow dry, up-style or makeup and have cocktails, champagne and canapés at the same time. During the latest government-imposed lockdown in Sydney, Dole’s expansion plans were interrupted, and marketing and PR strategies have had to pivot and adapt once again. “I

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