Inside Retail

JANUARY 16, 2022

In Australia, new payment methods are making online shopping, especially transactions on social media, faster and easier. Facebook also had the earliest start in the commerce space, dating back to 2014 when it introduced its Buy Now button. Live shopping emerges.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130

Inside Retail

APRIL 25, 2021

A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Repositioning to cater to older crowd.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

NOVEMBER 8, 2021

Consumers’ willingness to drop hundreds of dollars on the latest releases from Nike, Adidas, Yeezy and other hyped-up brands is fuelling the growth of premium sneaker and streetwear retailer Subtype, which is set to open its fifth bricks-and-mortar store on November 20. Look and feel of a high-end boutique.

Marketing 130

Marketing Boutique Apparel Accessories 130

Inside Retail

OCTOBER 5, 2021

For Australian property group Mirvac, this isn’t just a strategic investment but also a partnership it hopes will help shape the future of its retail business through shopping centre activations. Stylists in Residence at Toombul Shopping Centre, QLD. Mirvac partnership taps into community connection. Image: Supplied.

Fashion 246

Fashion Shopping Space Planning 246

Inside Retail

OCTOBER 17, 2023

Australian knitwear brand Mia Fratino is on a mission to disrupt the fashion industry and change for the better the way stores – and consumers – buy clothes. They sold the business in 2014, and I was approached by Tim Fitzpatrick, who was actually a competitor – his family had an operation in Sydney – and we joined forces.

Fashion 264

Fashion Marketing Consumer Design 264

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Bing opened her first Los Angeles store in West Hollywood in 2014. The company has since then received funding to go direct to consumers, evolving into a multi-million-dollar brand selling in NY, LA, Dallas, and other renowned stores worldwide.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

OCTOBER 25, 2022

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. In 2008, they actually went into administration.

Fashion 243

Fashion Location Flow Planning 243