Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

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Apparel Advertising Fashion Perspective 264

Inside Retail

JUNE 17, 2021

He added that marketers need to know where trends are going and be able to interpret numbers. UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.

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Reimagine Fashion Department Stores Consumer 211

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. You draw the line and we’ll cross it. And yes, the entire team partied on the finish line. ASICS had 44 per cent.

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Strategy Balance Advertising Sporting Goods 130

RetailMinded

NOVEMBER 13, 2022

If the industry loses money at this time rather than benefit from the influx of sales it’s used to, it could have serious knock-on effects on the bottom line heading into the new year. Quit The Sporadic Marketing. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Strategy Flow Social Media Planning 87

RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. Forever 21, which went bankrupt in several markets and closed stores in others, says “it wants to focus on the U.S. Invest in Sustainable Trends.

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Fashion Accessories Accessories Consumer 113

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52