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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault’s five children and heirs, in a high-profile deal that could test the 46-year old’s marketing prowess. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault’s five children and heirs, in a high-profile deal that could test the 46-year old’s marketing prowess. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. ET: I think being a PR professional today requires so much more than just media management skills.

Balance 130
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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. We initially assumed it might not be easy to enter the UK market. The merchandise and the market.

Artistic 130
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Launching a Kickstarter or Indiegogo campaign soon?

Retail Bound

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. A lot has changed since we featured a crowdfunding campaign for the first time back in 2012, and this article is all about getting you ready to launch your campaign in the coming months.

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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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