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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

Marketing 278
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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault’s five children and heirs, in a high-profile deal that could test the 46-year old’s marketing prowess. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault’s five children and heirs, in a high-profile deal that could test the 46-year old’s marketing prowess. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Why the NBA is going green and opening stores Down Under

Inside Retail

Lesley Rulloda: Opening our first bricks-and-mortar NBA Stores in Australia reflects our continued commitment to engaging our fans in Australia, and it was a natural progression for us to build on our existing collaboration to introduce the NBA’s first bricks-and-mortar NBA Stores in Melbourne and Sydney.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

Balance 130
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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

Gifts 52