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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. IR: What do you love about your job?

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. Banducci will also no doubt be mulling over the future of Big W yet again and taking a long hard look at the New Zealand supermarkets.

Marketing 130
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Retail appointments for the week

Inside Retail

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

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Retail appointments of the week

Inside Retail

7-Eleven names new general manager of channel. Fiona Hayes (pictured) has been appointed 7-Eleven’s general manager of channel, following almost three decades at Telstra. Du Retail joined L’Oreal France in 1996 and has worked in a variety of fields, including management, operations, finance, and e-commerce.

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

Balance 130
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Top 10 Strategies for Increasing Convenience Store Sales & Foot Traffic

Parcel Pending

Find out how to increase convenience store sales with these 10 strategies: #1 Focus on the Customer Experience The pandemic taught consumers how to “get in and out” quickly from retail stores – in essence, the DNA of a convenience store. Of those born between 1997 and 2012, 62% have tried a new beverage during the past month.