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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns.

Marketing 147
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Byron Bay fashion brand Thrills sold for $50 million

Inside Retail

The Byron Bay label – founded in 2011 by Brooke and Tabitha McGregor along with Ryan Collins – sells vintage and coastal-inspired youth fashion apparel for both men and women. The acquisition will provide Thrills with $17.5 million in cash, $17.5 million in UNI shares and a notional amount of $15 million in deferred variable consideration.

Fashion 130
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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges.

Expansion 147
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A day in the life of Rebecca Vallance-Gasan: “I am hyper-organised”

Inside Retail

I launched and established Rebecca Vallance in London in 2011, before returning home to Sydney to continue our expansion. From 2 pm to 4 pm, I meet with the various teams across the afternoon including production, marketing, digital, finance and PR — to see how everything is going. IR: What does your work environment look like?

Hobbies 147
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Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Inside Retail

MS: Established in 2011, we introduced our first collection starting with batik and ikat [designs]. Erigo and Shopee shared a common vision of wanting to inspire MSME [micro, small and medium enterprises] players in Indonesia to enter the global market. IR: How has the brand evolved since launch? At first, we received sales.

Fashion 130
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What’s on Levi’s agenda? Sustainability, supply chain and empowering people

Inside Retail

Bergh joined Levi’s in 2011, after a 28-year stint at Procter & Gamble. A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained. The human touch is key. This is a people business.

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From Byron Bay to Downtown LA: Thrills takes on the US

Inside Retail

Our new headquarters is such an achievement and testament to our huge network of team members, family, friends and die-hard fans,” Thrills managing director Ryan Collins said. IR: Given the size of the US market, what’s your strategy in terms of tackling the different customer segments and regions? We’re beyond proud.

Fashion 130