Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178

Marketing Social Media Boutique Management 178

Inside Retail

MAY 3, 2024

We’ve had a look at the opportunities within the market globally. Two elements are really exciting and one is that there is a broader acceptance and normalisation of piercing as part of a fashion accessory and part of a subculture that is mainstream now,” Friis said. I see the window in front of us.

Apparel 278

Apparel Expansion Fashion Accessories 278

Inside Retail

MAY 16, 2024

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns.

Marketing 147

Marketing Fashion Boutique Flow 147

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges.

Expansion 147

Expansion Target Market Fashion Boutique 147

Inside Retail

SEPTEMBER 27, 2022

The Byron Bay label – founded in 2011 by Brooke and Tabitha McGregor along with Ryan Collins – sells vintage and coastal-inspired youth fashion apparel for both men and women. The acquisition will provide Thrills with $17.5 million in cash, $17.5 million in UNI shares and a notional amount of $15 million in deferred variable consideration.

Fashion 130

Fashion Apparel Management Marketing 130

Inside Retail

MAY 16, 2024

I launched and established Rebecca Vallance in London in 2011, before returning home to Sydney to continue our expansion. From 2 pm to 4 pm, I meet with the various teams across the afternoon including production, marketing, digital, finance and PR — to see how everything is going. IR: What does your work environment look like?

Hobbies 147

Hobbies Balance Fashion Boutique 147

Inside Retail

OCTOBER 6, 2021

MS: Established in 2011, we introduced our first collection starting with batik and ikat [designs]. Erigo and Shopee shared a common vision of wanting to inspire MSME [micro, small and medium enterprises] players in Indonesia to enter the global market. IR: How has the brand evolved since launch? At first, we received sales.

Fashion 130

Fashion Color Expansion Strategy 130