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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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What is Guerilla Marketing?

Contra

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75 Focus on discovery.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Its shares have risen about 36 per cent in the last 12 months, giving it a market capitalization of nearly $320 billion. 8, the source added.

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Interview with Jonathan Chaupin from Agency 2.0

Retail Bound

an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. the very first dedicated crowdfunding marketing agency ever created. Tell us more about Agency 2.0? What is your role at the company? For Agency 2.0

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5 Ways To Raise Capital For Your Indie Retail Brand

RetailMinded

This means that the brand is built from scratch, which entails raising all types of initial capital as well as all other business aspects such as advertising, marketing, sales, and so on. . Sometimes, it only takes a great product and an outstanding marketing pitch to get the support you need. Launch A Crowdfunding Campaign.

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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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