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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

The pyjama brand and its mascot Penny are set to touchdown in the United Kingdom with two bricks-and-mortar stores and a dedicated UK website just in time for the Christmas shopping period this year. This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008.

Expansion 243
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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

Here, Davies chats to Inside Retail about the goals and objectives behind Superdry’s seventh store opening in Australia – in Doncaster’s Westfield shopping centre – and how Replay Jeans is getting off the ground with a partnership with Melbourne Victory. It’s been in the market since 2008, and is well established.

Strategy 246
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Victoria Beckham launches knitwear traceable to five Australian farms

Inside Retail

British fashion label, Victoria Beckham, has introduced its first knitwear collection that is end-to-end traceable from farms to shop. The not-for-profit enterprise conducts research, development and marketing along the worldwide supply chain for Australian wool.

Apparel 130
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Culture Kings to revamp new retail concept store

Inside Retail

The Las Vegas store – which is larger than the brand’s Australian stores – has 14,000sqft of retail space and includes the brand’s revolutionary features such as a recording studio for musical artists, a 23-metre hat wall, live DJs performing daily, and a Secret Room featuring sought-after items on the streetwear market.

Concept 130
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Aje sees the light: Why the Aussie brand is ramping up its global presence

Inside Retail

The US isn’t the only overseas market the business is focusing on. As destination retailers, we have fashioned an exceptional bricks-and-mortar shopping experience in Australia, so bringing this luxuriously considered and immersive extension of our physical presence to customers in London [was a] celebrated moment for Aje.”.

Light 246
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Sneakers for all: How online marketplace Kicks Crew plans to take over the world

Inside Retail

Back in March, it secured USD$6 million in Series A funding, which it will use to increase its foothold in the US market and attract talent across engineering, products, and its marketing team. We have the advantage of being able to easily scale and focus on building our brand within these markets that are a large focus for us.”.

Planning 130
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Sneakers for all: How online marketplace Kicks Crew plans to take over the world

Inside Retail

Back in March, it secured USD$6 million in Series A funding, which it will use to increase its foothold in the US market and attract talent across engineering, products, and its marketing team. We have the advantage of being able to easily scale and focus on building our brand within these markets that are a large focus for us.”.

Planning 130