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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

billion in 2006. Wearers are avoiding overt displays of wealth, instead communicating their taste via subtle branding, and knowledge about materials, form and function. Other examples of mainstream fashion successfully borrowing from and reinterpreting subcultures and original use include Doctor Martens and Crocs.

Fashion 245
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Retail appointments of the week

Inside Retail

Haynes, who started in Australia as territory manager in 2006, has previously held roles including chief business development officer and interim CEO. As part of the shakeup, Mike Kehoe, who was EMEA president, will return to the US as part of the newly formed chief development officer role.

Apparel 130
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Nike, Serena and the push for diversity in design

Inside Retail

The first 20 Air Jordans were designed by two white men, Peter Moore and Tinker Hatfield, until 2006, when D’Wayne Edwards created model XXI. . Pensole has recently formed several key partnerships with leading footwear brands, including Nike, Adidas, Footlocker and Under Armour, to encourage diverse hiring in the sneaker industry.

Design 241
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Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

Dezeen

Fitted around existing architectural elements, the temporary walls wrapped in white, peach and pink fabric are punctured with archways that curve asymmetrically at the top, forming a passage from one end of the store to the other. Read: AMO cocoons Jacquemus store in pillows to create "bedroom-like" interior.

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Bricks envelop inside and outside of New Delhi showroom by Renesa

Dezeen

Indian studio Renesa has used earthy-hued masonry to form the entire facade and interior of a brick manufacturer's showroom in New Delhi. The retail space was conceived for local company Jindal Mechno Bricks , which has been producing bricks, tiles and pavers for more than 50 years. Products are also displayed on brick plinths.

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Director ID changes come into effect: Here’s what you need to know

Inside Retail

This applies to directors of a company, a registered Australian body or registered foreign company under the Corporations Act 2001 , as well as to any Aboriginal and Torres Strait Islander corporation registered under the Corporations (Aboriginal and Torres Strait Islander) Act 2006. New director IDs will be issued immediately.

Form 130
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Not just Gwyneth and Succession: How the economy is driving quiet luxury

Inside Retail

Specialising in elevated classics, the brand was started in 2006 but has recently had a jump in popularity, thanks to the booming quiet luxury trend. Sofia Bernardin, co-founder of fashion consignment destination Re-See, said that “in times of crisis luxury clients embrace a less flamboyant form of shopping.”