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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

In 2014, the companies merged to form Japan Blue Co, which manufactures and sells denim products, as well as design, manufacture, and sell denim and cotton textiles. Momotaro Jeans was born in 2006 in the Kojima district of Okayama prefecture, known as the birthplace of ‘Japanese Denim’.

Strategy 147
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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

billion in 2006. Wearers are avoiding overt displays of wealth, instead communicating their taste via subtle branding, and knowledge about materials, form and function. Other examples of mainstream fashion successfully borrowing from and reinterpreting subcultures and original use include Doctor Martens and Crocs.

Fashion 245
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Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

Dezeen

Fitted around existing architectural elements, the temporary walls wrapped in white, peach and pink fabric are punctured with archways that curve asymmetrically at the top, forming a passage from one end of the store to the other. Units of a flexible display system are shaped similarly to the arched openings in the partitions.

Interior 102
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Nike, Serena and the push for diversity in design

Inside Retail

The first 20 Air Jordans were designed by two white men, Peter Moore and Tinker Hatfield, until 2006, when D’Wayne Edwards created model XXI. . Pensole has recently formed several key partnerships with leading footwear brands, including Nike, Adidas, Footlocker and Under Armour, to encourage diverse hiring in the sneaker industry.

Design 241
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How cult brand Nasty Gal is continuing to ride the vintage wave

Inside Retail

The talent will edit these suggestions down to their top pieces and that is how the collaborative ‘edits’ are formed. KB: For Nasty Gal we began our journey in a tiny San Francisco apartment selling vintage on eBay, back in 2006. IR: Nasty Gal launched 14 years ago and e-commerce has changed a lot since then.

Fashion 130
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“It’s about doing less”: Kowtow MD talks sustainable growth

Inside Retail

It comes from the word ‘kowtow’, which means to show deep respect, but Gosia Piatek, who founded the company in 2006, is actually a Polish refugee who came to New Zealand, and she thought it was more like the Maori word ‘tena koutou’ [pronounced ten-ay ko-to], which is a greeting. But we are happy for you to say it whatever way you want.

Strategy 130