Momotaro Jeans aims to capture international customers through rebrand strategy
Inside Retail
JULY 21, 2024
In 2014, the companies merged to form Japan Blue Co, which manufactures and sells denim products, as well as design, manufacture, and sell denim and cotton textiles. Momotaro Jeans was born in 2006 in the Kojima district of Okayama prefecture, known as the birthplace of ‘Japanese Denim’.
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