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Afends opens two stores in Sydney, including CBD flagship

Inside Retail

. “Afends has a big customer base from Sydney especially in the city, we wanted to give our consumers creative cool stores that they can visit and experience the brand and see it in action,” said founders Jonathan Salfield and Declan Wise. Afends at The Galleries.

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How Etiko is bridging the gap between consumers and ethical retail

Inside Retail

Fashion and footwear brand Etiko is rolling out new initiatives that bridge the gap between consumers and ethical and sustainable retail. This will] give them a more tangible outlook on how their consumer choice helps people and the planet,” said Etiko founder and director Nick Savaidis.

Consumer 100
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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

The internet’s early marketplaces, such as eBay, catapulted secondhand clothing and accessories to a new level. This allowed new commerce models to emerge, such as Nasty Gal Vintage, which began in 2006. The other report shared that fast fashion brand Shein’s largest consumer group is Gen Z women motivated by price and online shopping.

Fashion 147
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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

This is the value a company derives from consumer perception of its brand. billion in 2006. Other factors, such as the impact of persistently high inflation on consumer spending, will affect how Birkenstock fares post-IPO, but the brand has certainly put its best foot forward for its stock market debut.

Fashion 245
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Melbourne’s Design A Space to shut up shop after 17 years

Inside Retail

Founded by husband and wife team Chris and Bec Lutz in 2006, Design A Space rents physical floor space to independent brands hoping to showcase their goods to a metropolitan customer base. Elevating the costs faced by partner brands did not make sense so long as underlying consumer spending remains low, he added.

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Exclusive: Honey Birdette founder goes from panties to pups and powersuits

Inside Retail

The brand was first launched by Monaghan and co-founder Janelle Barboza in 2006, which has since grown into 60 stores in Australia, the US and the UK. Last year, Brett Blundy-owned Honey Birdette was sold to Playboy for $443 million and Monaghan came on board as creative director. My wife] Natalie will do anything for our dog,” she laughed.

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Byron Bay streetwear brand Afends unveils new concept store in Melbourne

Inside Retail

Started by Salfield and Declan Wise in the New South Wales surf town in 2006, the brand initially offered screen-printed band t-shirts. Today, Afends (a play on the Greek capital Athens) sells a much broader range of streetwear targeting the Millennial and Gen Z consumer with a focus on sustainability.

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