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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

This is the value a company derives from consumer perception of its brand. This is the opposite of the more traditional “trickle-down” phenomena, where mass-market designers and brands are influenced by high-end luxury and designer fashion. billion in 2006. Birkenstock’s slow burn is an example of “ bubble-up ” theory.

Fashion 245
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. They will be our key focus.

Marketing 130
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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

The capital will also support a hefty marketing push to onboard more sellers, including brands. The internet’s early marketplaces, such as eBay, catapulted secondhand clothing and accessories to a new level. This allowed new commerce models to emerge, such as Nasty Gal Vintage, which began in 2006. Reduce, reuse, resell.

Fashion 147
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How Etiko is bridging the gap between consumers and ethical retail

Inside Retail

Fashion and footwear brand Etiko is rolling out new initiatives that bridge the gap between consumers and ethical and sustainable retail. This will] give them a more tangible outlook on how their consumer choice helps people and the planet,” said Etiko founder and director Nick Savaidis.

Consumer 100
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Byron Bay streetwear brand Afends unveils new concept store in Melbourne

Inside Retail

Started by Salfield and Declan Wise in the New South Wales surf town in 2006, the brand initially offered screen-printed band t-shirts. Today, Afends (a play on the Greek capital Athens) sells a much broader range of streetwear targeting the Millennial and Gen Z consumer with a focus on sustainability.

Concept 130
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Exclusive: Honey Birdette founder goes from panties to pups and powersuits

Inside Retail

The brand was first launched by Monaghan and co-founder Janelle Barboza in 2006, which has since grown into 60 stores in Australia, the US and the UK. Over the years, it has attracted controversy over its racy marketing campaigns and allegations of employee mistreatment. My wife] Natalie will do anything for our dog,” she laughed.

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Behind the breakup of Adidas and Reebok

Inside Retail

billion less than Adidas paid for it back in 2006. The focus for Adidas will now be on its “Own the Game” strategy, which it expects will fuel growth, gain market share and “create sustainable value” for its stakeholders. In Asia-Pacific alone, this market is anticipated to grow at a CAGR of 6.3 billion; US$1.3

Apparel 246