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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Unlike Good Molecules, CeraVe is hardly a new brand — but thanks in large part to TikTok buzz, the 2005-founded drugstore skincare staple has inspired renewed enthusiasm among influencers in the past 12 months.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

The market has moved a lot since I started back in 2005. The group is laser-focused on Gen Z and millennials, and its marketing initiatives on social media have become ‘supercharged’ over the years, especially with the digital transformation that has occurred since the onset of the pandemic. Empathy goes a long way.

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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

IR: Did you have much experience/support around you when you launched Nookie in 2005? Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. Family support was crucial to getting started.

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How Video Making Became A Digital Marketing Trend

RetailMinded

In 2005, the first video marketing went online. Viral Content: This is perhaps one of the most crucial video marketing trends in this era, where vlogging and social media take center stage. Online Digital Video for Marketing. Immediately after the first video, the second one came on YouTube.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

Strategy 130
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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media. Therefore, telling people about your existence begins on your social media accounts and email campaigns.

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What is Experiential Marketing?

Trade Group

A good experiential-based marketing strategy will: Involve more than two senses Produce positive emotion Be sharable on social media And, of course, relate to your brand message. And if participants find it easy to share on social media and do so, then you just got icing on the cake: free advertising. The Trade Group ?are