How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Unlike Good Molecules, CeraVe is hardly a new brand — but thanks in large part to TikTok buzz, the 2005-founded drugstore skincare staple has inspired renewed enthusiasm among influencers in the past 12 months.
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