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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other.

Strategy 130
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EuroShop 2023 Preview

Retail Focus

2005 EuroShop debuts Designer Village. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.

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How to Improve Your Company’s Supply Distribution Efficiency

Parcel Pending

This post will take a look at critical strategies to improve your supply distribution management efficiency. 4 Develop eCommerce and Omnichannel Strategies The time to embrace digital tools is now. 5 The timeline for adopting new technology is so slow that 14% of distributors still rely on manual spreadsheets for planning!

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Bunnings MD Mike Schneider: “I have the best retail job in the country”

Inside Retail

When I joined Bunnings back in 2005 our full year revenues were around the $4 billion mark and it’s certainly grown significantly since then, you know, it was 2015 as a business, we hit a billion dollars on the bottom line for earnings. I was interviewing for a couple of different roles and a role at Bunnings came up in 2005.

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How cult brand Nasty Gal is continuing to ride the vintage wave

Inside Retail

In 2005, when e-commerce and upcycling were still in its infancy in the mainstream fashion industry, entrepreneur Sophia Amoruso shook up the landscape when she launched her cult brand Nasty Gal on eBay from her apartment in San Francisco. IR: What are some of Nasty Gal’s other plans for the coming 12-18 months?

Fashion 130
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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Unlike Good Molecules, CeraVe is hardly a new brand — but thanks in large part to TikTok buzz, the 2005-founded drugstore skincare staple has inspired renewed enthusiasm among influencers in the past 12 months.

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Preparing for Your New Custom Exhibit

Trade Show Booth Companies - Trade Group

Planning can be fun. Marketing collateral, such as brand strategies and product campaigns and promotional, sales, and marketing collateral. An approximation of your exhibiting needs over the next few years and how the exhibit design house fits in those plans. Give us a call at 800-343-2005 or contact us here.

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