Inside Retail

MARCH 29, 2022

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other.

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Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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Social Media Engagement Marketing Promotion 130

Trade Group

APRIL 26, 2021

Start planning now. Seek out new exhibiting opportunities at smaller shows that offer high-quality engagements in a safe, socially-distanced environment. Develop a strategy to optimize events with fewer attendees. You should be able to find this information on venue and event websites or social media (if not, email or call).

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Light Social Media Management Planning 52

Trade Group

NOVEMBER 24, 2021

We’ll take a brief look at the direction of the natural products industry, the tradeshow industry, and the latest exhibiting trends to unlock critical strategies for increasing ROI at next year’s event. It’s a marketing strategy centered on giving experiences that immerse the consumer in the brand. Natural Products Trends.

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Trade Show Booth Companies - Trade Group

JANUARY 26, 2022

You spend months planning the perfect show. Instead of the fishbowl, create a strategy to distribute the swag. Possible options include: Age Industry Job title City and state Pain points Key purchasing factors Active on social media (and which channels). Give us a call at 800-343-2005 or contact us here.

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Gifts Social Media Engagement Color 52

Trade Group

SEPTEMBER 4, 2021

If you plan to exhibit at the Moscone Center in San Francisco for RSA 2022 and want win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. 3: Train booth staff on key messaging and engagement strategies. event drawing over 40,000 attendees in 2019.

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Engagement Social Media Promotion Perspective 52