How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
Notably, Good Molecules also activated Britany for promotional campaigns, including an initiative hyping the brand’s Black Friday sale. However, TikTok’s short-form video format allows users to view different makeup and skincare offerings in action — one reason that “first impressions” and “testing” TikTok content is so popular.
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