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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

She was only involved for the first few years as the label’s aesthetic was taking form and then it was me at the helm. IR: Did you have much experience/support around you when you launched Nookie in 2005? In America, for instance, Bloomingdale’s is a substantial customer. IR: What have been the big business learnings from Nookie?

Fashion 246
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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships. Consistently re-engage fans. Altogether, Good Molecules accrued $30.1 CeraVe builds relationships with skincare royalty.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

Balance 130
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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

Whether they are in the form of customers, investors, or like-minded professionals in your industry doesn’t matter. Building expectations is a big part of increasing engagement. We’ve talked elsewhere about boosting engagement which you can view here. The first thing to remember is you’re there to find leads.

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IEEE 2022: Boost Your Trade Show Performance

Trade Show Booth Companies - Trade Group

Experiential engagement. IEEE PES T&D, experiential means that exhibitors find innovative and engaging ways to mimic real-world experiences on the show floor. Research has shown that most people form first impressions within 10 seconds and that sight plays a crucial role. Give the crowd what they want. Demo, demo, demo.

Display 52
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How Your Startup Can Benefit from Tradeshows

Trade Group

Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Greeting someone in-person and asking them for their time is the easiest, most effective way to engage your audience. What opportunities would that open for you?

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The Time of Beautiful Leadership

Retailing Insight

W hen I started my jewelry label in 2005, I was working with my intuition. This beauty is not a surface aspect, it’s about engaging in what is truly meaningful in life, and asking along the way – is this the most beautiful way of doing this? I hadn’t studied jewelry design or been to art or business school. In fact, I studied politics.

Jewelry 52