Remove tag marketing-claims
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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

Marketing 264
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Dan Murphy’s MD talks digital channels and drinks innovation

Inside Retail

Although he eventually expanded to five stores in Victoria, his methods were controversial, with claims he achieved his low prices by avoiding sales tax (there is no suggestion Endeavour Group uses this tactic). It also has a significant online presence, claiming 50 per cent of all online Australian liquor sales. per cent in 2020.

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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

It speculated that future fashion collections could be made with a creative director and an AI program to bring clothes and accessories to market faster, more efficiently and improve the CX factor as well. An article from McKinsey & Co explores this idea in some depth. What’s next?

Fashion 245
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How AI will increase your search ROI

Inside Retail

Keywords and metadata such as tags to enrich the data. Up to now, you’d be right to be sceptical of “artificial intelligence” claims. About the author : Jon Silvers is head of marketing for Search.io Synonyms to explain that “parka,” “jacket,” and “coat” mean the same thing.

Display 360
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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

Then, there was the spoof press release written by an activist organisation dubbed The Yes Men, which claimed that Adidas had appointed a former Cambodian union leader as its new co-CEO, duping some reputable outlets, such as The Australian Financial Review , into running a story on the fake news. million in wages.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu claims it can offer these prices as a result of cutting out the middlemen in the supply chain. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”. Loyalty program.

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As warehouses get greener, demand for eco-friendly packaging is soaring

Inside Retail

During the past five years, as consumer and regulatory pressure has forced manufacturers and retailers shipping goods to deliver sustainable solutions, Ranpak has continued to benefit, its technology deployed by major multinational brands and local e-commerce companies alike in 52 international markets.