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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Exclusive: Zalora CTO talks OpenAI integration and future of e-commerce

Inside Retail

A game changer Jain believes that AI is a game-changer in the e-commerce landscape. ” suggestions, designed to streamline consumers’ item searches. Increased automation The company is also using generative AI to automate its attribute tagging, such as colour, style, and occasion, from product images.

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Amazon 4-star opens in Bluewater

Retail Focus

including consumer electronics, toys, games, books, kitchen, home, and more. Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

The most valuable apparel brand in the world is on a mission to turn sport and play into a lifestyle for kids, and it is focusing on digital games where youth spend a lot of time. Nikeland on Roblox is a virtual world with multiple yards, activities and mini-games to get kids moving – both their digital avatars and physical bodies. .

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Miele launches new experience centre at Touchwood shopping centre

Retail Focus

Notable additions this year already include luxury watch brand Tag Heuer and electric car manufacturer Polestar, existing major retailers including John Lewis, Zara, Next and River Island. Miele’s mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – many for up to 20 years.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s play a little game Gamification in exhibits is paramount for engaging attendees. Tradeshow directors and event coordinators want to use in-booth games to break the ice with attendees, lowering their guard and opening the door to conversation. Games help level the playing field because everyone wins, and everyone loses.

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Opinion: Is the pandemic pet boom sustainable?

Inside Retail

Pet shelters were emptied, cases of pet stealing were reported, and going rates for puppies — both purebreds and designer crossbreeds — anecdotally increased by a factor of seven in Australia. Millennials in particular adopted pets, many for mental health reasons and to stave off lockdown loneliness.

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