Inside Retail

MAY 23, 2024

From training employees to optimising the store layout, every facet of the retail environment must resonate with the brand’s core values and ethos. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.

Social Media 273

Social Media Strategy Engagement Marketing 273

Inside Retail

APRIL 9, 2024

The current economic crisis has retailers scrambling to generate consistent sales and retain their customer base. Inside Retail spoke to Philip Shelper, founder and CEO of Loyalty & Reward Co, to better understand the chasm between airline loyalty programs and retail loyalty programs. “In

Customer Retention 130

Customer Retention Reimagine Engagement Consumer 130

Mike Anthony

MAY 15, 2022

Around the world, inflation is rising, putting pressure on the economy, and on consumer and shoppers. As I speak to business leaders of consumer goods companies and retailers alike, it is clear that the challenge of winning with shoppers during this economic uncertainty is now top of mind. So, what should marketers do about it?

Shopping 52

Shopping Marketing Consumer Strategy 52

Inside Retail

JUNE 22, 2023

He said that rising cost-of-living pressures and consecutive rate rises have also created a “definitive slowdown” for shoppers. In particular, he said that discretionary purchases and household goods were usually the first to go, with shoppers hesitant to spend in this macroeconomic environment.

Consumer 246

Consumer Customer Retention Strategy Marketing 246

Mike Anthony

MARCH 27, 2022

In many parts of the world, inflation and other pressures mean that we are heading for a significant economic downturn. And in that downturn, every brand owner, marketer and retailer has the same concern. Am I going to lose consumers and shoppers, and if so, what should I do about it? The simple answer is yes.

Promotion 52

Promotion Consumer Strategy Marketing 52

Inside Retail

JUNE 13, 2023

We speak with Yoox Net-a-Porter’s APAC general manager Natalie Lee about the resilience of luxury spending amidst an economic downturn, the importance of localisation, personalisation and incredible customer service, and how the company is using technology to improve the way it operates.

Fashion 245

Fashion Tailored Strategy Marketing 245