Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 52

Consumer Marketing Display Concept 52

Mike Anthony

MAY 4, 2021

What happens when you have a super cool consumer insight, but don’t consider the shopper? Or if you think about the shopper but don’t think about the consumer? Because we need to win with both consumers and shoppers to be successful. Activating a consumer insight needs more than just a powerful consumer insight!

Consumer 52

Consumer Marketing Display Concept 52

Inside Retail

APRIL 6, 2023

She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. technology, there will be an increase in metaverse activity through immersive shopping,” she speculated.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

MARCH 29, 2022

And with an active US audience numbering over 100 million – 47 per cent of whom say they bought something they saw on TikTok – it’s the natural choice for live shopping. Here are a few that targeted 2021 holiday shoppers. Exclusive discounts and limited-time deals drove sales from holiday shoppers.

Social Media 130

Social Media Advertising Shopping Promotion 130