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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

In response, these brands have discovered an alternative path to capitalise on this transformation by forging partnerships with locally respected brands to synergise their efforts in luxury retail. The post Global luxury brands find safer passage into India’s premium retail market appeared first on Inside Retail Australia.

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Strategies for the success of visual merchandising in retail

CAAD

Through the visual presentation of products and the configuration of the sales space, brands can tell stories, convey their identity and connect emotionally with customers. Furthermore, it is a discipline closely monitored by analytical data that has been obtained over years of marketing, commerce and sociology studies.

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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

This program will cover around 111,000 sq ft of retail space across levels one to three. Shoppers can expect a specially curated mix of well-established, premium brands, across fashion, beauty and lifestyle categories, with new retail formats and elevated shopping experiences. The space will feature a grocer and in-store bakery.

Strategy 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. Co-host an event in a shared space with a next-door-neighboring business.

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Surfaces: analysing décor opportunities for retailers

Retail Focus

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. The use of wallcoverings and floor-graphics could be used to make a space bold and enticing.

Promotion 162
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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130
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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130