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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Creative agency suit: OK, great. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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Roberto Cavalli, Italian fashion designer, dies at 83

Inside Retail

Italian fashion designer Roberto Cavalli, known for his animal-print designs loved by showbusiness stars, has died at the age of 83, his company said. The designer died on Friday at his home in Florence, Italian news agency ANSA reported. Cavalli, who founded his label in the early 1970s, had been ill for some time.

Fashion 261
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Barber listed as one of the Top 50 Retail Design Agencies

Barber Design

Exciting news in the Barber office this week as both our business and our retail design work have been recognised and rewarded. We have just been listed as one of the Top 50 Retail Design Agencies in the world by Insider Trends. Barber listed amongst Top 50 Retail Design Agencies.

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Adore Beauty Group eyes first physical store as revenue surges

Inside Retail

The cosmetics retailer’s revenue increased 7 per cent to $100.7 We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.” And the company has engaged a consultant to imagine how the brand could create a physical store. per cent.

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Macpac launches new store in Sydney’s Bondi Junction

Inside Retail

According to Macpac, it is working with a New Zealand design agency to ensure that the new store ideally matches the brand’s heritage, improved business values, and product durability. The post Macpac launches new store in Sydney’s Bondi Junction appeared first on Inside Retail Australia.

Outdoor 259
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ISPT puts Melbourne landmarks, GPO and The Strand up for sale

Inside Retail

Property fund manager ISPT is selling its GPO and The Strand Melbourne retail buildings. Iconic assets in the Melbourne CBD seldom come to market, especially located in one of the nation’s most highly regarded retail precincts.” ” The last Victorian CBD deal was struck over two years ago.

Location 264
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Louis Vuitton takes over Harrods Façade to Mark Launch of Yayoi Kusama Collaboration

Retail Focus

To celebrate the launch in a standout way, Louis Vuitton has projected a colourful, moving Yayoi Kusama polka dot design onto the façade of Harrods; the first brand ever to do this. The post Louis Vuitton takes over Harrods Façade to Mark Launch of Yayoi Kusama Collaboration appeared first on Retail Focus - Retail Design.

Artistic 265