Inside Retail

MARCH 3, 2024

This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits. During her time at HBS, Clay attended a webinar event hosted by Vicky Tsai, the founder of the luxury skincare brand Tatcha.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Twitter users have also already been moving to alternative social media platforms, and this kind of migration could continue following news of the mass job cuts.

Advertising 130

Advertising Social Media Perspective Planning 130

Retail Focus

JANUARY 20, 2022

These online events include webinars, seminars, and the launch of a brand new product. A brand can upload it to any social media platform and start a trend. This is done for a second perspective to make the best choice. Investing in online events is a good idea. Some of these approaches include organizing online events.

Marketing 130

Marketing Advertising Strategy Circulation 130