Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

Social Media 130

Social Media Advertising Marketing Consumer 130

Retail Focus

JANUARY 20, 2022

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. These online events include webinars, seminars, and the launch of a brand new product.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Musk has called out “activist groups” for supposedly pressurising advertisers to stop working with Twitter. Others may follow after the redundancy announcements.

Advertising 130

Advertising Social Media Perspective Planning 130