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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market.

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Strategies for the success of visual merchandising in retail

CAAD

Visual merchandising is an essential discipline in the world of retail. Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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EuroShop 2023 Preview

Retail Focus

To meet the needs of the industry, EuroShop 2023 has been structured into eight clear experience dimensions, providing an even more visitor-oriented offering, synergies between different dimensions, and more hall space for strongly growing areas such as retail technology or refrigeration. 1966-1972 EuroShop held every two years.

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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

Retail branding has become one of the most effective ways to create an emotional connection with customers and differentiate yourself from the competition. In this article we will delve into its benefits and strategies for applying it to physical retail. What is retail branding? What values do you want to convey?

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Storytelling in retail design

CAAD

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . What is storytelling?

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A Complete Guide to Point of Purchase Displays

Frank Mayer

But knowing that 82 percent of shoppers are more inclined to purchase after seeing, holding, or demoing a product , brands are also wise to include in-store efforts in their strategies, as well. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

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