Inside Retail

AUGUST 12, 2021

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million total over the previous 12 months.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Here are five key e-commerce trends to watch as retailers reshape their strategies. DTC is poised to grow. The VMware Digital Frontiers 3.0

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Inside Retail

FEBRUARY 27, 2023

However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8 per cent due to lockdown-driven spending in 2021. All this shows e-commerce has become critical to any retailer’s sales strategy and there are significant benefits for brands.

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Inside Retail

JULY 4, 2022

The rise of ‘skinimalism’ – a less-is-more approach to skincare – has rendered Korea’s popular 12-step skincare routine obsolete. With the majority of K-beauty brands occupying the overcrowded mid-tier market, increasing competition from local Chinese, Thai, and Malaysian brands have oversaturated this beauty market.

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