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When waste becomes art: Behind Casetify’s global activations

Inside Retail

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. We invited some of the hundreds of artists featured on our platform to reimagine what could be done with discarded phone cases.

Art 130
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Our Place founder Shiza Shahid on designing for a better kitchen and planet

Inside Retail

Our Place, is a mission-driven start-up that has reimagined kitchenware to celebrate gathering and food traditions. Classic cookware brands hadn’t innovated for the younger consumer, resulting in a gap in the market for Our Place to create products for the modern, multiethnic and global kitchen.

Design 130
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Is Your Workplace Experience Commute-Worthy?

All Work

Despite headlines about large corporations’ back-to-the-office mandates, work patterns have normalized. This shift is changing our daily patterns and is having a transformational impact on people, real estate, and our cities. They promote social cohesion, team building, and the strengthening of professional relationships.

Balance 91
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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. So it’s no surprise that over 90% of the information we process is visual. 3 – 2, 1… Launch!

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Battered luggage brands hope travel makes a big comeback

Inside Retail

Market research from NPD group showed sales had dropped by 80 per cent by the end of the first three months of the pandemic. Even Rimowa faced uncertainties, as stores in key markets like China and Hong Kong had limited operations amid Covid-19 restrictions. We need to give very aggressive promotions to attract sales.

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Retailing in India: Serving Sweet Emotions

VMS

According to Indiaretailing.com, the Indian sweets and snacks market is worth about $15 billion USD, with sweets contributing $9 billion USD, and growing at a compounded annual growth rate of 7 to 8 percent. More than 50 festivals and millions of celebrations in India ensure sweet shops in the country are busy all year long.