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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022. Many initially sold products through their websites and social media platforms but have since expanded their reach by leveraging e-commerce platforms like Amazon and Flipkart.

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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. What’s the overarching strategy behind that?

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