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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches.

Tailored 130
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Retail appointments for the week

Inside Retail

Martin Wood, who joined Cartology last year from oOh Media, has been promoted to head of Strategic Partnerships and Matt Gower, former head of Research at News Corp, has joined the business as senior manager of Research and Insights. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Revolutionising loyalty programs.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Solutions like TP.Collab gives a retailer’s suppliers the ability to buy their digital media in real-time instead of by the ad hoc way of the past. What we are able to do is develop evidence-based campaign strategies which deliver messages where consumers are already engaged and open to be influenced.

Marketing 277
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130
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How To Get Your Products Placed in Walmart

Retail Bound

Planning ahead and doing your homework on what questions a retail buyer may ask will put you ahead of the other companies vying for that spot on the retailer’s shelf. Determine the correct cost/pricing strategy. manufacturing, packaging, marketing, distribution, sales commissions, etc…) for your product.

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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. This is despite the enormous opportunities these communities present, with their willingness to purchase from brands that they trust.

Consumer 263