“Fairly unique”: How Ikea plans to do things differently in New Zealand
Inside Retail
JUNE 14, 2023
Ikea Group’s expansion manager Fabian Winterbine told Inside Retail that New Zealand has been considered something of a “missing piece” for many years. Although it will look like a typical Ikea large format box, [it] will be presented in a way that’s tailored specifically for New Zealand consumers.”
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