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Retail appointments for the week

Inside Retail

Martin Wood, who joined Cartology last year from oOh Media, has been promoted to head of Strategic Partnerships and Matt Gower, former head of Research at News Corp, has joined the business as senior manager of Research and Insights. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

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Brazilian furniture brand Breton opens its first-ever international showroom in Dubai

Design Middleeast

Dubai was chosen for its cosmopolitan nature, its global reputation as a market for the high-end luxury segment and the exponential growth of its retail market to 10 billion dollars over the last decade, all of which point to its potential to generate business for Breton.

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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

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From Saks to start-up: How this brand founder aims to change women’s health

Inside Retail

IR : In such a competitive retail market, can you describe Elix Healing’s unique points of differentiation? Community members then snap a picture of their tongue, the body’s only external indication of internal health, and their results drive a proprietary algorithm that tailors each bottle of Cycle Balance.

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How To Get Your Products Placed in Walmart

Retail Bound

The retailer’s cost or the suggested retail pricing was not correct ( Companies either over-estimate or under-estimate on how much a retailer will pay for their product as well as what the end-consumer will pay for their product ). your marketing plan to drive sales to Walmart looked weak), these four are the most common.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Marketing plays a key role in understanding customer needs, tailoring offers, and building relationships that drive loyalty.

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