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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Belles’ managing director Joss Jenner-Leuthart told Inside Retail that the brand has chosen to raise funding through this particular route – rather than a traditional capital raise – as it provides customers with the opportunity to connect more deeply with the brand, and feel a genuine sense of ownership over it.

Planning 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Wendy’s international boss talks about the burger brand’s Aussie plans

Inside Retail

Sarah Stowe, editor of Inside Retail’s sister site Franchise Executives, talked with Abigail Pringle, Wendy’s’ president, international and chief development officer… Inside Retail: Why do you believe the Australian market needs a Wendy’s burger given our small population and highly competitive marketplace?

Planning 244
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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. The long-term plan is still being finalised,” he said. The initial focus is on stabilisation.

Planning 244
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Co-founded by Tim Brown and Joey Zwillinger in 2015, the company quickly became a hit amongst Silicon Valley-types and raised over US$200 million from venture capital investors, including Tiger Global Management, Lerer Hippeau, and Maveron. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

Marketing 130