Light Planning Retail Space Target Market 
Greater Group
JUNE 25, 2023
Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.
Inside Retail
JANUARY 8, 2024
From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. But the term pop-up is relatively recent.
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Greater Group
JUNE 9, 2023
Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements.
Greater Group
JUNE 18, 2023
Implementing sustainable office interior design not only addresses these demands of a business’ target market but also the needs of its employees. Most offices have their lights on for at least 10 hours daily, increasing the savings potential of natural light.
Creative Displays Now
MARCH 8, 2022
The display colors, lighting and messaging play a significant role in which products catch their eye. It’s a crucial strategy to make your products stand out in a competitive retail space. Lighting: Including lights in your visual displays can help attract more customers to your products. Target Market.
Greater Group
JUNE 9, 2023
In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.
Greater Group
JULY 27, 2023
Once the company is clear on what it wants to achieve with the fitout and how it fits into its business plans, it will be able to give the fitout team everything needed to realise its fitout vision. Relate these common words to the company branding and the needs of the target market.
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