Remove tag consumer-reviews
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. Below, we discuss everything you need to know about this strategy in retail. Consumers have casual conversations about brands at least 90 times every week.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Most outraged consumers said using nearly identical packaging was the obvious straw that broke the camel’s back.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This surge is driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics, and consumer demand for eco-friendly packaging.