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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At People are now actively seeking out information and trying to understand the manufacturing and production practices.

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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Yes I’m a curve model but I’m still palatable, I’m a size 12-14, where were the bigger bodies? Where was the range in hair textures?”. Alice McCall at AAFW.

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How to Attract College Students Online

Parcel Pending

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

From 2020-22, retailers took the opportunity to accelerate their digital transformations. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8 Sales Mobile commerce has become the norm and social commerce has grown, especially as Gen Z become young adults with their own spending power.