Analysis: Inside the greatness that lies behind the Supergreat beauty app
Inside Retail
SEPTEMBER 19, 2021
It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. The Supergreat app launched in 2018. Supergreat also enables Ulta Beauty to take viewers on virtual in-store visits to inform shoppers about the latest products.
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