Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Revolutionising loyalty programs.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 14, 2023

Zak Mian, chief transformation and technology officer at the John Lewis Partnership, said a potential use case was an image scanning feature in the John Lewis app, which customers could use to show the retailer’s home design stylists a room they’re looking to furnish. We’re looking forward to an era of fresh innovation,” Mian said.

Perspective 130

Perspective Balance Marketing Tailored 130

Barber Design

FEBRUARY 3, 2017

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. They require transparency.

Retail Marketing 52

Retail Marketing Shopping Marketing Engagement 52

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130

Consumer Tailored Management Shopping 130

Retail Bound

MARCH 22, 2021

A distributor ships many different vendors’ products into a retailer such as Walmart. By using a distributor, Walmart has fewer vendors to manage on a day-to-day basis. You will still have to sell the product to Walmart but if you have a distributor in place to ship, you are one step closer to getting a ‘Yes’ from the retail buyer.

Consumer Electronics 52

Consumer Electronics Tailored Accessories Accessories 52

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

FEBRUARY 29, 2024

The CFO will appreciate this focus on maximising every dollar, leading to more informed investment decisions. Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier.

Balance 130

Balance Marketing Strategy Planning 130