Apac’s dominance in mobile gaming is an opportunity for marketers: report
Inside Retail
APRIL 17, 2024
A prime example of this boom is Monopoly Go, which was a top-grossing game in 2023, the same year it was released. Additionally, gaming in-app revenue globally is rising, with a 6 per cent increase year on year in 2023. Apac markets tend towards action and role playing game (RPG) titles, which have longer session lengths by nature.
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