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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies.

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Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Inside Retail

Muhammad Sadad grew up in the small town of Medan in Indonesia. Inside Retail : How would you describe Erigo? My] vision [is] to create an internationally revered brand that is accessible to global audiences while still focusing on Indonesian heritage. IR: How has the brand evolved since launch? 10.10, 11.11, 12.12

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Make it bedding but fashion: Q&A with Sheet Society

Inside Retail

Between that novel concept and the turbocharge that Covid-19 gave to e-commerce, the start-up has swiftly become a mid-sized force. Inside Retail : Tell me the story behind how you and your partner Andy launched Sheet Society in 2017. Although a difficult time for many, we’re glad we could help in a small way.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

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