Analysis: A Japanese retailer with Lofty overseas prospects
Inside Retail
MAY 15, 2022
In each case, the arrival of these brands in new markets has generally been greeted with huge enthusiasm. Loft, a dubiously classified ‘home furnishings’ concept is an idea that should have travelled but hasn’t. The name Loft inspires thoughts of furnishing an edgy urban apartment, but it turns out not to be very much like that.
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