Analysis: A Japanese retailer with Lofty overseas prospects
Inside Retail
MAY 15, 2022
In each case, the arrival of these brands in new markets has generally been greeted with huge enthusiasm. Loft, a dubiously classified ‘home furnishings’ concept is an idea that should have travelled but hasn’t. Loft checks all the boxes for a successful concept if placed in the right location. The Loft experience.
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