Inside Retail

APRIL 29, 2021

They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

FEBRUARY 23, 2023

I was part of the set-up team that launched Officeworks into the New South Wales market. As I’ve progressed in my career, I’ve spent more time focusing on strategy, team culture and supporting our people rather than the ‘doing’. IR: Do you have any hobbies that help you switch off and stay balanced? We now have 166.

Balance 130

Balance Merchandising Hobbies Management 130

Retail Bound

DECEMBER 22, 2022

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Market and industry. Experts will use this valuable input as the groundwork for your branding strategy. Proposed branding/rebranding strategy. Brand Mission and Vision. Unique value proposition.

Social Media 52

Social Media Hobbies Strategy Other 52

Design Wanted

APRIL 1, 2021

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design 98

Design Architecture Hobbies Social Media 98