12 2017 Gifts Marketing Strategy 
Inside Retail
APRIL 25, 2021
However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.
Inside Retail
JULY 4, 2022
The rise of ‘skinimalism’ – a less-is-more approach to skincare – has rendered Korea’s popular 12-step skincare routine obsolete. The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. China was the largest consumer of K-beauty products. million in sales on Tmall.
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