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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda. Post-Uber, I also managed Tesla’s communications in Asia at the most interesting time when building the Shanghai Gigafactory.

Balance 130
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How to Expand your Small Business

Snap Retail

You’ll create your shop in Commerce Manager, a platform you use to manage your inventory and sales on Facebook and Instagram. Almost everything turned to the digital form. If you’re promoting your products online, using the right hashtags, posting constantly, will help your business grow.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. Image supplied Alecia Savage, business manager Inside Retail : Can you discuss the story behind The Good Plant Co. And how can customers engage in this hobby if they have little green space available?

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