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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

While Generation Z saw the ascent of customisation, Generation Alpha has experienced the era of personalisation, where everything from Nutella jars to storybooks can be tailored with their names. Generations are not static entities; they evolve in response to their times and the defining technologies and societal influences that shape them.

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Creative Retail Awards Shortlist 2021

Retail Focus

Tailored Brands – Mobile Body Scanning In-store. Food, Beverage and Supermarket Design. In Collaboration with: Nanovo. Submitted by: Nanovo . Pernod Ricard – Absolut Wall Display. In Collaboration with: Kesslers International. Submitted by: Kesslers International . In Collaboration with: 3DLOOK. Submitted by: 3DLOOK .

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Winners announced at The 2021 Creative Retail Awards

Retail Focus

Tailored Brands – Mobile Body Scanning In-store. Food Beverage & Supermarket Design . Modivo – how a stationary store becomes a phygital format. In Collaboration with: Nanovo. Pernod Ricard – Absolut Wall Display. In Collaboration with: Kesslers International. In Collaboration with: 3DLOOK. Selfridges – AWGE.

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