Meet Gen Alpha, the kids and tweens already influencing purchase decisions
Inside Retail
DECEMBER 3, 2023
The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. The generations before Alpha have been ‘marketed’ toward so frequently and from so many different angles that there’s a savviness to them, which Generation Alpha will emulate.
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