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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. The generations before Alpha have been ‘marketed’ toward so frequently and from so many different angles that there’s a savviness to them, which Generation Alpha will emulate.

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Creative Retail Awards Shortlist 2021

Retail Focus

Wembley Park Market. Wembley Park Market. Tailored Brands – Mobile Body Scanning In-store. Food, Beverage and Supermarket Design. In Collaboration with: Lime Blue, Dalziel and Pow, Bluewater Shopping Centre. Submitted by: Dermalogica UK Ltd. In Collaboration with: Unibox and Grapes Design.

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Winners announced at The 2021 Creative Retail Awards

Retail Focus

Tailored Brands – Mobile Body Scanning In-store. Food Beverage & Supermarket Design . Wembley Park Market – HIGHLY COMMENDED. Wembley Park Market. WINNER: Wembley Park Market. Modivo – how a stationary store becomes a phygital format. In Collaboration with: Nanovo. Selfridges – AWGE.

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